In 2018 Denver-based Public Service Credit Union underwent a major rebrand to move the company into a more vibrant and visually engaging identity. As Canvas Credit Union, the central messaging and visual experience expanded beyond traditional bank offerings to engage a broader network of stakehodlers. We leveraged community connections, employee culture, and the native Colorado environment to reintroduce existing and new membership to the brand’s bright visual narrative and bold messaging. Being the third largest Credit Union in Colorado meant our scope of effort would extend to virtually any need that was required, whether it be for expansion, product awareness, or community partnership.